Gold is a chemical element with the symbol Au (from Latin: aurum, "shining dawn", hence adjective, aureate) and an atomic number of 79. It has been a highly sought-after precious metal.
Gold is the most malleable and ductile of all metals; a single gram can be beaten into a sheet of 1 square meter, or an ounce into 300 square feet. Gold leaf can be beaten thin enough to become translucent. The transmitted light appears greenish blue, because gold strongly reflects yellow and red.
Whereas most other pure metals are gray or silvery white, gold is yellow. This color is determined by the density of loosely bound (valence) electrons; those electrons oscillate as a collective "plasma" medium described in terms of a quasiparticle called plasmon.
Gold bullion is the most guaranteed and, therefore, most liquid form of gold. If your idea behind buying gold is to ultimately sell it, then it is wise to buy gold bars /coins/ bullions. It is always easy to buy gold in this form and sell it easily. There are plenty of ways to buy gold and store them, like for example one can buy gold bars, instead of making gold jewelry as there will always be some wastage associated with jewelry.
Gold ETFs are Gold Exchange Traded Funds, that trade like stocks and have prices that are kind of associated to the price of gold at any given time. They are also similar to stock and can be bought and sold at any time during market trading hours, like how one purchases a stock.
The main point to consider for investment is to how soon you can make money out of your investment, when the money is needed or when you are in financial crisis. One will not be able to sell jewelry as quickly as you might be able to sell a gold coin, gold bar or shares of a gold mutual fund for various reasons. Also there is always some wastage associated with buying a Gold Jewelry in India.
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